文档介绍：《Management》 Chapter 3 Managing in a Global Environment
Copyright ? 2012 Pearson Education, Inc3>. Publishing as Prentice Hall
Contrast ethnocentric, polycentric, and geocentric attitudes toward global business
Discuss the importance of regional trading alliances and global trade mechanisms
Describe the structures and anizations use as they go international
Explain the relevance of the political/legal, economic, and cultural environments to global business
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
What’s Your Global Perspective?
Parochialism - viewing the world solely through your own perspectives, leading to an inability to recognize differences between people.
Ethnocentric Attitude - the parochialistic belief that the best work approaches and practices are those of the home country.
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
More Global Perspectives
Polycentric Attitude - the 5>view that the managers in the host country know the best work approaches and practices for running their business.
Geocentric Attitude - a world-oriented view that focuses on using the best approaches and people from around the globe.
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
Trading Alliances
European Union (EU) - a union of 27 European nations created as a unified economic and trade entity
Euro - a mo