文档介绍：International Journal of Industrial Ergonomics 27 (2001) 271–283
High Touch – an innovative scheme for new product
development: case studies 1994–1998
Myun W. Leea, Myung Hwan Yunb,*, Sung H. Hanc
a Department of Industrial Engineering, Seoul National University, Seoul 151-742, South Korea
b Department of Industrial Engineering, Pohang University of Science and Technology, San 31 Hyoja Dong, Pohang, 790-784 South Korea
c Department of Industrial Engineering, Pohang University of Science and Technology, Pohang, 790-784 South Korea
Received 31 March 1999; accepted 30 October 2000
Abstract
Although many product developers may have high hopes for developing a new product in their respective domains,
most product development efforts focus on incremental innovations. Accordingly, most research on the product
development process focuses on the development of evolutionary products. In a project seeking the means for achieving
breakthrough innovations, the fundamental question is: How do we integrate the innovative ideas into the product
development process? To provide an answer to the question, the concept of High Touch is presented with case studies
conducted between 1994 and 1998. This study also presents a systematic model for identifying the consumer needs and
for generating new product ‘ideas’ based on the identified needs. High Touch is a product development strategy
initiated and promoted by the first author since the 1980s. The insight gathered from the model and case studies of High
Touch showed that the process for innovative product development should allow exploration and diversion of the
project team facilitated with heavily consumer-driven development process. The key ess factor for all the case
studies presented in this study seems e from the systematic convergence of petence and the
visionary role of the development team. In the front end of the essful new product development, the vision and
implicit potential of the product should s