文档介绍：Ut552 Project Sweet主体问卷
Questionnaire
循环表 Rotate Order
A类 A
B类 B
¨ABC ¨BCA ¨CAB
¨DEF ¨EFD ¨FDE
主体问卷—U&A部分 Questionnaire – U&A Part
品牌认知 Brand Awareness
[不提示] TOM
Q1. 请问你看到或者听说哪些巧克力的品牌呢?还有吗?还有吗?[将被访者回答的第一个品牌记录在“第一提及”Q1a(单选)下面,“其它提及”记录在Q1b(复选)下面]
Which chocolate brand have you seen or heard of? Probe (write the first brand name under TOM Q1a (SA); write others under Q1b (MA).
[出示示卡] Show Card
Q2. 除了你刚才提到的品牌之外,你还看到或听说过卡片上的哪些巧克力品牌呢?还有吗?还有吗?(复选)
Besides the brand name you have mentioned, have you seen or heard of any chocolate brand names on the card? (MA) Probe
[出示示卡] Show Card
Q3. 请问你过去曾经买过哪些品牌的巧克力呢? (复选)
Which brand of chocolate have you purchased before? (MA)
[出示示卡] Show Card
Q4. 请问您最常买的是哪个品牌的巧克力?(单选)
Which brand of chocolate do you purchase most often? (SA)
[出示示卡] Show Card
Q5 请问您在过去6个月中曾经吃过哪些品牌的巧克力呢?(复选)
Which brands of chocolate have you had in last 6 months? (MA) (Sara – in the Chinese translaton, does “had” relate to “ate.” Yes
mend to add some time period, like a year, so to read: Which brands of chocolate have you had I the past year?) I think if “6 months”is better?
[出示示卡] Show Card
Q6 请问您最常吃哪个品牌的巧克力?(单选)
Which brand of chocolate do you have most often? (SA) (Sara – add Mauna Loa, Paton’s [petitors to HH] and Guylian [2nd petitor to HH])
Q1a
Q1b
Q2
Q3
Q4
Q5
Q6
第一提及
TOM
其他提及
Others (specify)
提示提及
Aided awareness
买过
Have purchased
最常买
Purchase most often
吃过
Have had
最常吃
Most often have
好时 Hershey’s
1
1
1
1
1
1
1
德芙 Dove
2
2
2
2
2
2
2
吉百利 Cadbury
3
3
3
3
3
3
3
M&M
4
4
4
4
4
4
4
奇巧 Kit kat (Nestle)
5
5
5
5
5
5
5
金帝 Le Coute
6
6
6
6
6
6
6
施华 Cemol
7
7
7
7
7
7
7
费列罗 Rocher (Ferrero)
8
8
8
8
8
8
8
士力架 Snicks
9
9
9
9
9
9
9
大昌儿童 Dachongertong
10
10
10
10
10
10
10
申丰 Shenfeng
11
11
11
11
11
11
11
迪妮 Derry’s
12
12
12
12
12
12
12
瑞士莲 Lindt
13
13
13
13
13
13
13
美可馨 Meikexin
14
14
14
14
14
14
14
豪氏(Hawaii