文档介绍：The Mobile Media Authority
The Mobile Market Authority
The Mobile Media Authority
Trusted intelligence for a mobile world
Mobile Media Landscape
Mark Donovan
CMO + Sr. Analyst
M:Metrics, Inc
May 2008
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Today . . .
A review of US mobile market.
Performance in key sectors.
Where are things headed?
What stands out?
Your questions.
Digital convergence moves everything to the mobile.
We measure it.
200+ Clients,
7 Countries,
90 People, 3 Offices
½ Million Mobile Subscribers Under Measurement
Applied Methods: Survey, Proxy, Meter, Web-Scraping
The Mobile Media Authority
M:Metrics Measurement Approach
Mobile Media Ecosystem plex
Media Converges: Music, Television, , Messaging
Programming Decentralized: Operators, Off Portal, Brand Marketers
Handset Technology Heterogenous: Hardware, Software, Open/Closed
We Measure These Relationships
Sophisticated survey techniques
Direct behavioral measurement
Content/ad monitoring
M:Metrics Product Suite
Advertising
Media Insight
Audience
Comprehensive
Topline
Market Insight
Direct behavioral measurement of the most active mobile media consumers.
Comprehensive market intelligence to panies profit from mobile convergence.
Insight on key trends and topics from thought- leading M:Metrics analysts.
position of mobile websites to guide ad targeting and spending.
Fusion into leading media planning tool for advertisers and marketers (Europe).
The who, what, where and when of advertising on the mobile web.
Looking for Good News?
Strong Growth Across Most Mobile Sectors More Than Distractions . . . Utility Increasingly Engaged Mobile Web Audience Connections to PC Important Advertising Starts to Make a Mark Diffusion of Advanced Technology Continues Oh, and iPhone
State of the Market: US v. EU5
Demographics of Key Mobile Content Sectors
More and More Users of Mobile Messaging
+ 37%
+ 40%
+ 38%
+ 35%