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美联英语提供:flix将花落谁家阿里巴巴成为讨论对象
flix’s stock dropped significantly last month, billionaire Mark Cuban raised his stakes in pany on the conviction that the online video streaming service is a prime takeover target. Regardless of whether he’s right, the more interesting question is who could be the most logical buyer?
上个月,flix股价暴跌。亿万富翁马克o库班随后增持了该公司股份,原因是他相信前者是一个绝佳的收购对象。无论他是对是错,更有趣的问题在于,谁才是最符合逻辑的买家。
With million subscribers at the end of the third quarter, Netflix is an attractive target for a wide range panies looking to leverage its large and growing subscriber base. pany has also made meaningful inroads into six European countries this year, expanding its global reach and brand name. Its moves to produce original programming like House of Cards and Orange is the New Black has also paid off handsomely.
flix拥有5010万用户。flix十分诱人,因为它们都想利用其不断增长的庞大用户群体。今年,该公司还在六个欧洲国家取得了实质性进展,扩大了全球覆盖范围,提升了知名度。flix开始制作原创连续剧,比如《纸牌屋》(House of Cards),另一部原创连续剧《女子监狱》(Orange is the New Black)也带来了不俗的回报。
Netflix将花落谁家?
But with a market capitalization of $23 billion and trading at a multiple north of a 100 times earnings per share, pany may be too expensive for most buyers. That narrows down the field of potential acquirers and demands a solid strategic rationale for a takeover.
flix的市值已经达到230亿美元,目前股价对应的市盈率超过了100倍。对大多数买家来说,该公司都可能过于昂贵。这缩小了潜在买家的范围,也要求他们在实施收购时拿出有力的战略依据。
Two obvious, and often touted, potential suitors are Amazon AMZN % and Apple AAPL % , which have the cash and appetite to acquire pany flix. The problem, however, is that both Amazon and Apple peting streaming video products that are established in their own right. flix might save them money in content acquisition because of the overlap, but it could also cannibalize their existing offerings and possibly interfere with the strategic purpose those offerings serve.
显而易见而且经常挂在人们嘴边的潜在收购者有两家,分别是亚马逊公司(Amazon)和苹果公司(Apple)。它们既有资金又有收购意愿。不过,问题在于这两家公司都有自己亲手打造的流媒体视频产