文档介绍：OgilvyInteractive Methodology and Rules
New Face
fang
Producer
信德
联合利华(With zhiqing)
Methodology Foundation
All initiatives are developed in a three phase:
Discovery
Opportunity Assessment
Business Assessment
Strategy Assessment
Construct
Project Definition
Project Design
Project Build
Project Implementation
Ongoing Operations
Project Maintenance
Interactive Process
Opportunity
Assessment
Business
Assessment
Strategy
Assessment
Discovery
Interactive Core Team
Business Director
Executive Producer
CTO
One-Team
Executive Producer
Account Director
Creative Director
IA Director
CTO
Core Team
Producer
Account
Creative
IA
Technology
Media
Branding Identifier Form (Producer Own)
360 Branding
Budget
Desired date
Client information
Job#
I-Scope (P & A)
Process Requirement (P)
Schedule (P)
Staffing Plan (P)
SOW (P)
Sign Off (Client)
Interactive Strategy (Team)
Functional Team Brief (A)
Schedule (P)
Staffing Plan (P)
SOW (P)
Sign Off (Client)
Interactive Process
Project
Definition
Project
Design
Project
Build
Construct
Core Team
Producer
Account
Creative
IA
Engineering
QA
Core Team
Producer
Creative/Production
IA
Engineering
QA
Core Team
Producer
Account
Creative/Production
IA
Engineering
QA
Interactive Requirements(T)
Production Standards mendation (P)
High-level Sitemap,Use flow,case study (IA)
High-level layout (C)
Engineering Requirements(E)
SOW (P)
Sign Off (Client)
Functional Design Doc(I)
Sitemap,I-Boards
Style Guide,Copy,
Graphics(C)
Technical Specification(E)
QC Testing Plan (Q)
SOW (P)
Sign Off (Client)
Final Graphics,Template (C)
Document Source Code (Pro)
Program Delivering (E)
ponents (E)
QC Test (Q)
SOW (P)
Sign Off (Client)
Project
Implementation
Core Team
Producer
Account
Creative/Production
Engineering
QA
Approved/Deployed Site(T)
Project Report(P)
SOW (P)
Sign Off (Client)
Interactive Process
Project Maintenance
Ongoing Operations
Core Team
Producer
Revised Sched