妇女卫生护垫市场调查报告-68页.pdf

文档介绍：Liner Category
Overview
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a pany
Liner Sales & Price Trend, National
Market Growth Rate Slow Down
%Sales Growth( MAT ON03 vs ON02 )
•+10% - in volume
2000 •0% - in value
1800

1600


1400
1084 1087 1080 1090
1200 993 1053 1043 1027 1054 1032
880
1000 790 855
800
600
400
164 175 177 190 199 192 185 190 190 191 186 179 184
200
0 0
2 2 3
03
M0 S0 S
ON01 DJ02 F AM02 JJ02 A ON02 DJ03 FM0 AM03 JJ03 A ON03
Volume Sales(Mil Pcs) Value Sales() Rmb/Pcs
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a pany
Liner Segment Importance & Growth, National
Ultra Thin/Breathable More e With Importance
Increasing
MAT %Growth
Volume base Value base
7% -2%
18
46% 21 31%
Liner UTB
Liner UTNB 2% -8%
Liner Slim Long

Liner Slim Reg.
-15%
-8%
2% -9%
MAT ON02 MAT ON03 MAT ON02 MAT ON03
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a pany
Liner Prod. Segment Importance, Nat.
Volume base



Liner UTB
Liner UTNB

Liner Slim Long

Liner Slim Reg.




ON01 DJ02 FM02 AM02 JJ02 AS02 ON02 DJ03 FM03 AM03 JJ03 AS03 ON03
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right中国方案资源网© 2007 ACNielsen 全站精品资料VIP会员任下
a pany
Liner Prod. Segment Importance, Nat.
Value base

24 25

Liner UTB
Liner UTNB

Liner Slim Long 67 64

Liner Slim Reg.



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ON01 DJ02 FM02 AM02 JJ02 AS02 ON0