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中国手机购物用户行为研究报告
简版
iResearch China Mobile Shopping User Research Report
2010 年
中国手机购物用户行为研究报告简版 2010 年
iResearch China Mobile Shopping User Research Report
目录
I. 中国手机上网用户调研背景..................................................................................................3
II. 研究方法..............................................................................................................................4
III. 概念定义.............................................................................................................................5
IV. 报告摘要............................................................................................................................6
V. 报告正文.............................................................................................................................7
1. 2009-2010 年中国手机购物用户属性研究...........................................................................7
. 用户性别比例状况.....................................................................................................7
. 用户年龄结构............................................................................................................8
2. 中国手机购物用户手机上网行为研究..................................................................................9
. 手机购物用户使用传统互联网与移动互联网时长状况..............................................9
. 用户移动互联网上网频率....................................................................................... 10
3. 中国手机购物用户网络购物行为分析............................................................................... 11
. 手机购物用户不使用手机购物的原因.................................................................... 11
4. 手机购物用户购物偏好分析............................................................................................. 12
. 2009 年手机购物用户通过手机购物的累计金额..................................................... 12
5. 艾瑞分析与策略建议...................................................................................................