文档介绍：中山大学硕士学位论文题目
一SystemicFunctionalMultimodalDiscourseAnalysis
ConstructingInteractiveMeaningofPublicServiceAdvertising
公盐广告互动意义的多模态研究
专业名称=外国语言学及应用语言学
作者姓名彭向敏
、导师姓名庭海青副教摒
答辩委员会签名
心一4
E青扰
保供
2010年6月2日
SystemicFunctionalMultimodalDiscourseAnalysis
ConstructingInteractiveMeaningofPublicService
Advertising
By
PengXiangmin
MajorLinguistiesAbroadandinguistiesApplied
SupervisorAssociateProfessorLiaoHaiqing
奶dissertationsubmittedinpartialfulfilment
oftherequirementsforthedegreeof
MasterofArts
SchoolofForeignLanguages
SunYatsenUniversity
June2口2010
Contents
Acknowledgements、
二ListofTables
Abbreviations.
Chapter1Introduction.
LIThentonaleoftisshudy、
12Oeciwesandsigrifcanceofthesudy.
13Reseachquestos
14Datandmetiodology
15Smctreoftiedisseraton
Chapter2LiteratureReview.
21Inuodueton
220veriewofpublcseniccsdverisng
221DefnitonofPSA
222DevelopaentofFSA
223ClasiieatonofPSA.、
2231Adverisenentpblsherpespectwe
2232Mediapempectve.
2233Subjectmaterandconntpempectve
2234Adverisngappealpespetwe
23Previousshtiesonadtverishgandpubicseviccadverial
231Sudicsiominguiticpepectve
232Sudissfomsemiotcpeypectve
233Sudicsfiompayctologicalperpectie
24Mulinodaldrouseanalyis
241Mallimodalty、
史史史口万万不不
SnenichancioalMilinoddDicoueearisCootmcinglnenciveMeningofubicSenit
Atverisng
242Mlinoddldtcourseamdmuliinodaldicourenabst
25Summay
口关
Chapter3TheoretiealFramework
3LIntoducton
E
321Languagetssoralsemiog
322TireeMeattetonsofSysenicfunctonalnnm
33ThesennticsysiemofAPPRAISALwitinSFL
331Atitude
332Engsgemeat、
333mduston
334Thepogodicstuchalzealzatonsofineperonalmeaing
34Sysenicfinctonalsemiotcspprsthtoviualcommunicaton
341Conget
342Socaldiunce、
343Atitudc
344Apoposedmedelforanaysi
吴色色日民日日色区节巳一
当郎日咤马民吴吴日八日口吊吊吊
Chapter4ATTITUDEinPublicServiceAdvertising
421Vetbisgeinagereatons
422nsorbedendinoktedATTITUDEinlenguage、
423InecrbeandinokedATTITUDEinvieualimsge
43InserbedandimvokedposiiveAMTITUDEinPSAofsympatietcsppeal
mealizatons。5
432Comglementaigy训enco