文档介绍：一、市场定位....................................................................................................................................4(一)淘宝网市场定位..........................................................................................................4(二)京东网市场定位............................................................................................................4(三)评价..............................................................................................................................4二、产品定位....................................................................................................................................4(一)淘宝网产品定位............................................................................................................4(二)京东网产品定位............................................................................................................5(三)评价................................................................................................................................5三、消费者定位................................................................................................................................5(一)淘宝网消费者................................................................................................................5(二)京东网消费者................................................................................................................5(三)评价................................................................................................................................6四、初期发展模式及竞争................................................................................................................6(一)淘宝网..............................................................................................................................................................................................................................................................................................................................