文档介绍：学号**********汽车服务工程课程设计题目:长城哈弗SUV营销策划分析教学系:汽车工程系指导教师:邵海忠专业班级:汽服1091班学生姓名:张才纳2012年12月目录摘要·····································································1Abstract·····································································21绪论······················································································································································································································································32长城哈弗SUV产品介绍····································································································································································43营销环境分析·········································································································································································································································64长城哈弗SUV市场定位·······················································································································································85哈弗SUV产品定价··········································································································································································96长城哈弗SUV营销渠道策略分析··········································································································································117哈弗SUV促销策略分析·························································································································································14参考文献·································································16附录·······································································17摘要近两年,SUV车型以其格外抢眼的销量表现领跑中国车市,令其他车型望其项背。SUV这一细分市场的消费群体还在不断扩大,而汽车厂家也都纷纷应势推出各色车型,无论是城市型还