文档介绍：合肥工业大学
硕士学位论文
BG公司第四方物流的运作模式与发展战略研究
姓名:孙燕
申请学位级别:硕士
专业:工商管理
指导教师:焦建玲
2011-05
BG 公司第四方物流的运作模式与发展战略研究

摘要

随着经济的全球化发展,企业所面临的竞争环境发生了重大的变化,供应
链管理也应运而生,物流业成为国际经济体系的重要组成部分。第三方物流方
兴未艾,第四方物流又悄然登陆中国。在这样的环境下,第三方物流企业采取
何种运作模式进入第四方物流领域成为理论界和企业界关注的焦点。但是由于
供应链管理理论和第四方物流在我国引进时间短,国内企业无论是在理论认识
上,还是在实际应用上都还处在启蒙阶段。
论文以系统的观点,借助供应链管理和第四方物流理论,对 BG 公司发展
第四方物流的运作模式与战略选择进行了详细的论述与分析。论文首先对 BG
公司第三方物流运作模式以及发展第四方物流必要性等问题进行了分析,结合
供应链环境下的第四方物流服务的运作主体的角色定位、运作模式的阐述,提
出 BG 公司发展第四方物流的运作模式为:从综合集团型的 3PL 运作模式过渡
到行业创新的 4PL 运作模式,使其成为真正的 4PL 服务商;其次,在对 BG 公
司内外部环境初步分析的基础上,对其优势、劣势、机会和威胁进行了 SWOT
分析,通过分析提出了 BG 公司第四方物流的发展战略,并将其细分成六个子
战略进行进一步的分析。最后,从供应链一体化战略、运输网络战略、科技战
略、人才战略四个方面总结出保障措施,确保其 4PL 发展战略的落实。

关键词:供应链管理第三方物流第四方物流运作模式战略选择
Research on Operation Mode and Development
Strategy of Fourth Party Logistics of BG

Abstract

With the development of economic globalization, companies have been faced
with major changes, especially in petitive environment, which means
competition panies have been changed petition of supply
chains. In recent years, logistics industry has already been one of the most
important parts among international economic system. With the third party logistics
flourishing, the fourth party logistics entered China quietly. Then a revolution
sparked in the field of logistics in China. Under such circumstance, the central
issue among the academic field and munity is how to select operation
mode of third party logistics for development fourth party logistics. Actually,
because of the short history of both supply chain management theory and fourth
party logistics, panies is now just in an initial training period either in
theoretical sense or in practice.
From a systematic point, this paper, using the supply chain management and
fourth party logistics, discuss and analyze the new concept with operation mode
and strategy selection of the development of fourth party logistics of BG. First, by
the analysis of the oper