文档介绍：产品定位、品牌定位与企业定位Productpositioning,brandpositioningandenterprisepositioningMarketingmasterPhilipkotler:inthemarketingmanagement"pany,sproductstodesign,tomakeittothetargetcustomerinmindtotakeupthepositionofauniqueandvaluable・"Reesandslaughterintheirbook"positioning〃hasrepeatedlystressedthat"positioningisnottheproductyouwanttodo,butyouofprospectivecustomerstodo."Inotherwords,"youwanttopositionyourproductinthecustomer'smind.〃Locatedinthetheoreticalcircleandtheindustry,hasbeenmoreandmoreaboutit,whentheposition!ngtheorymoreandmorewidelypromotethedevelopmentofmarketingtheory,anddeeplyinfluencedmanagementpractice,theproductpositioning,brandpositioning,,clearlydifferentiatebetweenthe,andtherelationanddistinctionbetweenisconducivetobusinesspractice,isthekeytoexploreandaim・Accordingtotheabovemastersforthedescriptionofthelocation,canthink,so-calledproductpositioning,istoshowtheenterpriseproductstocurrentandpotentialcustomerneeds,todeveloptheappropriatemarketingactivities,,itscoreistopointtotheproducttoserveitsservice・Thisspring,forexample,thepopularthemeofthisyear,s"sequoia"men,swearinChina,,people'sattitudeshavechangeddramatica