文档介绍：Chapter 1 Strategic Management - petitive Advantage
Chapter 1
Strategic Management: petitive Advantage
Strategic Management: petitive advantages
Gregory G3>. Dess
G. T. Lumpkin
Marilyn L. Taylor
Part 1: Strategic Analysis
Strategic Management
Analysis
Strategic goals (vision, mission, strategic objectives)
Internal and external environment of the firm
Strategic decisions
What industries should pete in?
How should pete in those industries?
Actions
Allocate necessary resources
Design anization to bring intended strategies to reality
Strategic Management
Strategic management is the study of why some firms outperform others
How pete in order to petitive advantages in the marketplace
How to petitive advantages in the market place
Unique and valuable
Difficult petitors to copy or substitute
Strategic Management Concepts
Definition: Strategic management consists of the analysis, decisions, and actions anization undertakes in order to create and petitive advantages.
Key attributes of strategic management
Directs anization toward overall goals and objectives.
Includes multiple stakeholders in decision making
Needs to incorporate short-term and long-term perspectives
Recognizes trade-offs between efficiency and effectiveness
Adapted from Exhibit Strategic Management Concepts
Strategic Management Process
Adapted from Exhibit Realized Strategy and Intended Strategy: Usually Not the Same
Source:H. Mintzberg and J. A. Waters, “Of Strategies, Deliberate and Emergent,” Strategic Management Journal 6 (1985), pp. 257-72.
Strategic Analysis
Starting point in the strategic management process
Precedes effective formulation and implementation of strategies
Exhibit The Strategic Management Process
Strategic Analysis (cont.)
Clear goals and objectives permit effective allocation of resources
Hierarchy of goals
Vision
Mission
Strategic objectives
Adapted from Exhibit The Strategic Management Process
Strategic Analysis (cont.)