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4111 This indispensable text offers students a high quality treatment of strategic operations manage-
5 ment. It provides the reader with a clear understanding of the importance and nature of operations
6 strategy by determining exactly which petencies, resources, technologies and key manage-
7 ment activities underpin an operations strategy. The book demonstrates how various ‘building
8 blocks’ can bined and customized into unique operations strategies. When these strategies
9 are correctly implemented, they provide petitive advantage and allow firms to
20111 provide a diverse range of services and goods in their increasingly demanding, complex and
1 dynamic marketplaces and spaces.
2 Strategic Operations Management contains chapters that cover customizing operations strate-
3 gies for retail, manufacturing, services and SMEs, as well as sections on e-business plexity
4 theory in relation to operations theory.
5 Features offered include:
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7 I extended case studies including several from Europe, North America and Asia;
8 I case tes;
9 I learning objectives;
30 I key terms;
1 I chapter introductions to aid reader accessibility;
2 I ‘time out’ boxes to prompt the reader to review what has been learnt;
3 I ‘critical reflection’ boxes that analyse theories and models.
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5 Robert H. Lowson is the Director of the Strategic Operations Management Centre at the
6 University of East Anglia, Norwich, UK, and regularly visits universities throughout Europe and
7 North America. He is a Leverhulme Trust Research Fellow and works as a consultant in a number
8 of sectors. Dr Lowson has published widely on operations strategy and general management issues.
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