文档介绍：?????? MBA ?????????????????? DISCUSSION OF STOCK BROKAGE OF CHINESE PANY ABSTRACT In this paper, I study the current s ituation of Chin a's capital market since the share-t rading reform, from a strategic management perspective. I summarize the core strategies d rawing from abroad and suggest a set of management modes which are applicable to China ? s security brok erage business. Along with the strengthening supervise an d faster tempo in open ing to the outside, I suggest that it is important to se t up a unique secu rity brokerage marketing system in orde r to obtain the s ustainable development. The rest of the study proceeds as follows: In Chapter 1, I state the t opics in this paper, review related literature, and give an ov erview on the structure and originalities of this paper. In Chapter 2, I investigate the current s ituation of China ? s securities brokerage business. Inspired by the theory of core ?????? MBA ???? petitiveness, I analyze both t he elements of inte rnal resources and the economic s tatus of industrial enviro nment, and propose the main question ente rprises need to so lve: how to purs ue sustainable and inherent co mpetitive advantage s based on their own resources? In Chapter 3, I discuss the weakness in the ma rket environment, which constrains the further d evelopment of China's securities panies. I subsequently specify the broad prospects. In Chapter 4, I study the development model of security brokerage system of for eign countries and I summarize experiences as well as lessons which is helpful for China ? s security industry. Concluding remarks are in Chapter 5. I p oint out suggestions which are applicable an d feasible for the g rowth strategies of security brokerage busines s in china, such as improving the basic operation system of brokerage business, setting up consulting service and customer ser vice system, establis hing an appropriate brokerage marketing system. KEY WO