文档介绍：MILK TEA
Sun Zhen
Yang Yaojie
Ban Ming
Wang Hailong
PRODUCT DESCRIPTION
Launching a new packaging for our milk tea
Milk-tea
Milk-tea
Milk-
Original
Milk tea bag
NEW PRODUCT DESCRIPTION
Coconut not pearl grain
Mixer
Little, convenient bag
Beautiful design
Vary pattern series
Long expiry
Low cost to produce
MARKET ENVIRONMENT
China is a market with a high potential growth
No barrier at the entry: low technology
Competitors: Nestle, Moca, Lipton(立顿）…
MARKET SEGMENT
Age: 15-59 (67,4% of the population)
Men or women :women
Occupation: students, office staffs
PRODUCT OFFERING
Value proposition:
“The mix of the rich creamy foam（奶油泡沫） and aromatic（有香味的）tea taste give the customer an enjoyable experience. To share alone or with family, friends and colleagues”
PRODUCT OFFERING
When : Anytime they want
Where: university, office, supermarket, snack shop, fast food…
What do we offer more compared to our competitors?
a more convenient packaging
more tasty product
MARKET OBJECTIVES
Potential market: 885 millions people (%)
The consumption per week :
PRODUCT
Product description : Milk-tea bag
Package: 15g/10bags
same or different taste put into one package
Package included mixer（搅拌器）
Taste:
Original taste(原味）
Strawberry（草莓）
Dasheen(香芋）
Chocolate（巧克力）
Coffee（咖啡）