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电子商务英语概述讲义.ppt

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电子商务英语概述讲义.ppt

上传人:业精于勤 2021/1/25 文件大小:209 KB

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电子商务英语概述讲义.ppt

文档介绍

文档介绍:IBM defines e-business as “the transformation of key business processes through the use of Internet technologies.”Some of those e-business processes include:
buying and selling over the Internet (e-commerce)
conducting customer service in real time using Web-based tools
communicating with suppliers,employees and customers.
online marketing and advertising
电子商务英语概述
2021/1/25
1
The greatest transformation in business practice today is the emergence of the Internet and the World-Wide-Web interface. It has become a powerful medium for commerce and business transactions of all kinds. The terms e-business and e-commerce are sometimes used interchangeably, but the common difference is that e-commerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Web. The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business. The most powerful implementations of e-business enable a complete restructuring of business models.
电子商务英语概述
2021/1/25
2
The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. From the 1990s onwards, electronic commerce would additionally include enterprise resource planning systems (ERP), data mining and data warehousing.
电子商务英语概述
2021/1/25
3
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five gener

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