文档介绍：Practical English for Tourism
Chapter I Selected Readings in Tourism Literature
Unit 1 Why People Travel
Unit 2 Tourist and Tourism
Unit 4 Disney World
Unit 5 America’s National Park
Unit 3 An Introduction to Hotel Industry
What are the two main factors which contributed to the boom of the motel industry?
What are the main differences between a resort hotel and a convention hotel?
What is the present situation of the lodging industry in the US?
How can you classify the hotels?
Unit 3: Comprehension of the text
the classification of hotels
location: city-center hotels, resort hotels, suburban hotels, highway hotels, airport hotels
ownership: hotel chain, independent hotels
Unit 3: Notes
price: limited-service hotels, mid-price hotels, first-class or luxury hotels
market segmentation by Marriott:
Economic—Fairfield Inn Mid-price—Courtyard High-price—Marriott Hotels & Resorts; Renaissance Hotels & Resorts Deluxe—Ritz-Carlton