文档介绍：《Management》 Chapter 6 Managing Change and Innovation
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Compare and contrast views on the change
process
Classify types anizational change
Explain how to manage resistance to change
Discuss contemporary issues in managing
change
Describe techniques for stimulating innovation
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
The Change Process
The Calm Waters Metaphor
Lewin’s description of the change process as a break in anization’s equilibrium state.
Unfreezing the status quo
Changing to a new state
Refreezing to make the change permanent
White-Water Rapids Metaphor
The lack of environmental stability and predictability requires that managers anizations continually adapt (manage change actively) to survive.
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
Exhibit 6-1: External and Internal
Forces for Change
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
Organizational Change and
Change Agents
Organizational Change - any alterations in the people, structure, or technology of anization.
Change Agents - persons who act as catalysts and assume the responsibility for managing the change process.
Copyright ? 2012 Pearson Education, Inc. Publishing as Prentice Hall
Types of Change Agents
Managers: internal entre