文档介绍：中华老字号品牌塑造
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang ir defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
“五粮液〞、“茅台〞排名靠前。中华老字号与国际品牌相比，就好比地主抗衡资本家。 
〔二〕中华“老字号〞企业开展中存在的问题 
个人认为，老字号的衰落主要是由于老字号企业在现代经济社会背景下，对品牌资产的培育不够重视，以及创新机制的缺乏。中国有“老字号〞，国外也有“老字号〞，但他们却有不同之处。首先，从名称上讲，中国叫百年老字号，而国外称之为著名品牌。其次，他们的目标不一样，国外的“老字号〞所追求的是品牌影响力、市场渗透力和核心竞争力，我想这也是国外的“老字号〞之所以能成为著名世界的品牌的原因。而中华老字号虽然也是品牌，但他们大多数规模较小、市场窄、品牌张力缺乏，以至于至今为此只有少局部老字号企业在国际上相遇享誉盛名。以下是我对中华老字号衰落的原因作的几点总结： 
1. 因循守旧，缺乏与时俱进的管理思想 
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the pr