文档介绍：? 2008 M:METRICS, Mobile Media Authority?The Mobile Market Authority?The Mobile Media Authority?Trusted intelligence for a mobile worldMobile Media LandscapeMark DonovanCMO + Sr. AnalystM:Metrics, IncMay 2008? 2008 M:METRICS, !Today . . .A review ofUS mobile in key are things headed?What stands out?Your questions.? 2008 M:METRICS, convergence moves everything to the measure + Clients,7 Countries,90 People, 3 Offices? Million Mobile Subscribers Under MeasurementApplied Methods: Survey, Proxy, Meter, Web-ScrapingThe Mobile Media Authority? 2008 M:METRICS, :Metrics Measurement ApproachMobile Media Ecosystem plex?MediaConverges: Music, Television, , Messaging?Programming Decentralized: Operators, Off Portal, Brand Marketers?Handset Technology Heterogenous:Hardware, Software, Open/ClosedWe Measure These Relationships?Sophisticated survey techniques?Direct behavioral measurement?Content/ad monitoring? 2008 M:METRICS, :Metrics Product SuiteAdvertisingMedia prehensiveToplineMarket InsightDirect behavioral measurement of the most active mobile media prehensive market intelligence to panies profit from mobile convergence. Insight on key trends and topics from thought- leading M:Metrics of mobile websites to guide ad targeting and spending. Fusion into leading media planning tool for advertisers and marketers (Europe).The who, what, where and when of advertising on the mobile web. ? 2008 M:METRICS, for Good News?? 2008 M:METRICS, Growth Across Most Mobile SectorsMore Than Distractions . . . UtilityIncreasingly Engaged Mobile Web AudienceConnections to PC ImportantAdvertising Starts to Make a MarkDiffusion of Advanced TechnologyContinuesOh, and iPhone? 2008 M:METRICS, of the Market: US v. EU5M:Metrics Mobile Media Benchmarks, Jan'085%7%13%19%9%5%22%10%12%4%6%17%9%51%8%3%28%4%8%3%0%10%20%30%40%50%60%Watched videoListened to essed news/info via br