文档介绍：华中科技大学
硕士学位论文
国际货代企业向第三方物流转型的策略研究
姓名:武鑫
申请学位级别:硕士
专业:工商管理
指导教师:徐贤浩
20061001
摘要
伴随着我国对外贸易的高速增长,我国国际货运代理业的发展方兴未艾,但是
中国货代物流市场在拥有广阔发展空间的同时,也不得不面对竞争加剧、市场变化
剧烈、客户丧失和利润下滑等问题。本文即从这些问题出发,分析国际货代公司在
目前市场格局下如何谋求创新与发展。
本文运用现代物流与供应链管理理论、战略管理思想和绩效管理理论,研究国
际货代企业整体行业和公司内部存在的问题,提出可行的向第三方物流转型的战略
规划方案。战略制定的第一步是环境分析,本文对货代行业整体的内部环境分析采
用了波特的 5 力模型,在此基础上,对于元素明确、结构具体的个体公司内部环境
采用了 SWOT 分析。通过总结国内外物流供应链管理研究资料和成功物流企业的经验,
根据环境分析的结果制定出国际货代企业向第三方物流转型战略的阶段性目标、途
径、相应措施及绩效分析,并根据新宇公司的战略制定实例来说明。企业的策略研
究必须从实际出发,本文选取了作者亲自参与的上海新宇货运有限公司的战略规划
为例证,新宇公司的特点在国内货代企业中是有代表性的,新宇公司的战略规划和
各阶段措施和绩效考核对此类企业的发展思路也是很有借鉴意义的。每章都相应有
同阶段新宇公司的策略和举措,包括环境分析、战略思路、目标阶段、相应措施及
绩效评价等。

关键词:货代企业第三方物流战略转型
II
Abstract
With the fast increasing in foreign trade due to the reform and opening to the world
of China, our international freight forwarder industry is in the ascendant and e a
new service industry with primary size. While the logistics market in China freight
forwarder has much to develop, we have to face many difficulties at the first stage, the
problems need to be emphasized and discussed as follows: the cost for logistics in China is
double than the developed countries; the logistics speed in China and the efficiency in
supply chain management can’pete with the developed countries', that the lag in the
mode of logistics service and that the logistics service level is very low lead some foreign
corporations to meet many difficulties, especially the high demand for logistics. The
outsourcing of logistics service is not prevalent in panies. The number of
freight forwarder in China is very big, but pany is very small. At present, the
number of international freight panies in China is more than 6000, but most
of them derived from panies whose core business used to be foreign trade,
transportation, apply to customs, and etc. they all have some weaknesses which are that
their size is small, the level of their management and service is not high. petition
of the m