文档介绍：NSW New Concept Store PP Guideline
The NSW New Concept Door Target Consumer
目标顾客
The NSW New Concept Door Style Derived From Sports
设计灵感
BJ Solana
BJ OP NSW
中国第一家NSW新概念零售店铺
The 1st NSW New Concept Door in China
AGENDA _PRINCIPLE 陈列原则 _ZONING 区域划分 _LARGE (CASE STUDY: BJ OP NSW) _MIDIUM (CASE STUDY: SH NEW WORLD) _EACH ZONING (INITIATIVE , APP WALL, FW WALL, TABLE, SINGLE HANG, TEE WALL) _FIXTURE CAPACITY 道具容量及陈列规范 _Q&A
AGENDA _PRINCIPLE 陈列原则 _ZONING 区域划分 _LARGE (CASE STUDY: BJ OP NSW) _MIDIUM (CASE STUDY: SH NEW WORLD) _EACH ZONING (INITIATIVE, APP WALL, FW WALL, TABLE, SINGLE HANG, TEE WALL) _FIXTURE CAPACITY 道具容量及陈列规范 _Q&A
_FEWER, BETTER STYLES. 明确的故事分区,并利
用颜色增强视觉冲击力
_LEVERAGE THE POWER OF ICONS. 根据季节主题在店铺各
区合理分布ICON 产品
02
03
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_ANCHOR THE WALL IN ICONS. 季节主打ICON产品展示
在主板墙区域
_CREATE IMPACT WITH COLOR. 单品陈列
用色彩创造冲击力
EDUCATE THROUGH
产品信息沟通
_LEVERAGE THE POWER OF THE TEE. 创建T恤专区
推广T恤文化
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_ANCHOR THE WALL IN ICONS. _LEVERAGE THE POWER OF ICONS. ICON产品重点展示
_FEWER, BETTER STYLES. 明确的故事分区
_LEVERAGE THE POWER OF THE TEE. 创建T恤专区