文档介绍：市场营销——黑莓手机营销报告..目录一、产品简介:............................................................................................................................-2-(1)公司及黑莓简介..........................................................................................................-2-(2)黑莓独特性能..............................................................................................................-3-(3)黑莓技术发展历程......................................................................................................-3-(4)黑莓中国之路..............................................................................................................-4-二、产品营销策略........................................................................................................................-4-(1)产品定位......................................................................................................................-4-(2)市场细分......................................................................................................................-5-(3)销售渠道......................................................................................................................-5-三、黑莓市场营销组合策略(以中国市场为例)....................................................................-6-(1)产品策略......................................................................................................................-6-(2)价格策略......................................................................................................................-7-(3)促销策略......................................................................................................................-7-(4)分销渠道策略..............................................................................................................-8-四、产品在市场中的地位(以全球及北美市场为例)............................................................-9-(1)智能手机市场地位....................................................................................................-10-(2)市场份额下降原因............................................