文档介绍：学校代码:10254
密级
论文编号
上海海事大学
SHANGHAI MARITIME UNIVERSITY
硕士学位论文
MASTER DISSERTATION
论文题目顺应论视角下的广告翻译
学科专业外国语言学及应用语言学
作者姓名胡月婵
指导教师何绍斌
完成日期二OO九年六月
Dissertation
On the application of Adaptation Theory
to Advertisement Translation
A Thesis Submitted to
the Foreign language school of
Shanghai Maritime University
in Partial Fulfillment of the Requirements
for the Degree of Master of Arts in Translatology
By Hu Yuechan
Supervisor : He Shaobin
June,2009
Acknowledgements
I am especially grateful to my supervisor, He Shaobin. He is a real expert in translation theories and practice. His lectures, articles and suggestions have helped me a great deal to understand the current development of translation studies and to finally figure out the field I am really interested in. It is under his encouragement and guidance that I chose advertisement as my subject of study, and adaptation theory as the theoretic foundation of my research. The thesis wouldn’t have reached the present form if it hadn’t been for his great help.
Furthermore, my great thanks go to all the teachers who have taught me and helped me in the past two years, esp. Professor Han Zhonghua, Professor Wang Dawei, Professor Wang Juquan, Professor Quzongde and Professor Shi Dongqing who have opened me an amazingly new world of translation, Professor Zheng Lixin who has prompted my interest in linguistics, and Professor Yuan Yongfang who always encourage me to read original English novels.
A most special gratitude goes to my parents, my brothers, my sisters and my friends for their love, encouragement and support they have been giving me all these years. Thank Calie in particular for your kind advice on the thesis.
Eventually, any errors and inadequacies in this thesis are my sole responsibility.
摘要
随着商业贸易和经济全球化的高速发展,广告翻译在国际交流中的重要作用日益凸现。然而在我国,广告翻译仍然满足不了社会的需求,有待进一步发展。本文基于广告翻译的特殊性,从一个新的视角即顺应理论出发来探讨广告翻译的过程以及方法,其目的在于帮助提高实际操作中广告的英汉互译水平。
维索尔伦(Verschueren)的“语言顺应论”是新兴的理论,但它有着很强的阐释力。顺应论从认知